360 Ecommerce Chat
Give Digital Business Buyers What They Want: Speed, Simplicity and a Personal Touch

Upcoming: February 24 | 2:00pm EST
Presented by: Adobe

B2B ecommerce has permanently accelerated in speed and adoption due to COVID-19. In this ecommerce chat, top technologists from Adobe alongside B2B practitioners will present attendees with a hands-on game plan for adding personalization, curb side pickup, product recommendations and a score of the features and services that organizations can take and learn how to add key B2C components to their B2B ecommerce program.

360 Ecommerce Chat
Shopping Efficiencies: Shortening the Path to Purchase

Upcoming: February 25 | 2:00pm EST
Presented by: UnBxd

Time-savings has always been top-of-mind for shoppers. Retailers are keen to capture the attention of their customers to foster discovery and drive conversion. Digital Commerce 360 will kick off the chat with highlights from their 2021 Conversion survey. Hear from our panel of experts on what drove conversion over the holidays and where they are investing for growth. A discussion of the evolving customer experience in a world of information overload reveals the critical role of personalization and relevancy leveraging AI to bridge the gap.

360 Ecommerce Chat
Guarding against fraud in a new online world

Upcoming: March 23 | 2:00pm EST
Presented by: Ekata

The pandemic has led to a rapid rise in ecommerce, which has led to a rise in online fraud. Businesses had to shift their investments as they implemented new features to adapt to a growing and changing ecommerce world, such as curbside pickup and other omnichannel services. But as retailers adapt and evolve, so do fraudsters. In this 360 Ecommerce Chat, participants will learn about the ways to guard against new kinds of fraud on the back-end and how to adapt to the new ecommerce world that will continue to change as retailers navigate the pandemic and beyond.

Webinar
2021's Undroppable Ad Strategy? Direct-Response on Connected TV

Upcoming: March 25 | 2:00pm EST
Presented by: Steelhouse

Join Matt Walker, President at Lull and Ali Haeri, VP of Marketing at SteelHouse on Thursday, March 25th at 2PM EST. Set against the backdrop of Lull's success with direct-response strategies on Connected TV, they’ll discuss what retailers need to know when integrating it into their own marketing plans. This is your chance to get first-hand insights born from years of experience leveraging CTV's ability to leave a lasting impact on audiences—from first impression, all the way to conversion.

Webinar
Top Surprises from Salesforce's State of Commerce

Upcoming: March 30 | 2:00pm EST
Presented by: Salesforce

2020 was a year like no other — so in 2021, we're arming you with the critical commerce insights you need to prepare for what comes next. Join us as we count down the most interesting findings from our State of Commerce report and share what they mean for B2C and B2B businesses across all industries.

Webinar
Turning international browsers into online buyers

Upcoming: April 13 | 2:00pm EST
Presented by: Avalara

Consumers the world over are increasingly comfortable buying from websites beyond their nation's borders, and the COVID-19 pandemic only accelerated that trend. There are challenges to pleasing overseas shoppers, but many retailers and brands are finding ways to take control of cross-border ecommerce and turn it into an important revenue stream. Expert speakers on this webinar will guide retailers on how they can solve some of the biggest hurdles to international sales, including delivery and customs and tax compliance, so they can focus on turning their international visitors into loyal customers.

[On-Demand] 360 Ecommerce Chat
How to gain repeat customers with first-party data & personalization

Originally aired: February 17 | 2:00pm EST
Presented by: Emarsys

Join us for a roundtable discussion with customer engagement platform vendor Emarsys and several retailers as we discuss the ways first-party data can help personalize the shopping journey and retain customers. We’ll also go over the pain points around multichannel and omnichannel campaigns, marketing to mobile and social shoppers and making marketing in general more personal to shoppers’ wants and needs.

[On-Demand] Webinar
The 3 Key Elements to a Successful Ecommerce Data Strategy in 2021

Originally aired: February 2, 2:00pm EST
Presented by: conDati

Companies need to adopt an agile mindset to pivot and adapt to whatever is thrown their way. Temporary band-aid solutions need to be replaced with permanent adaptable solutions and trusted strategic partnerships need to be forged. Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.

[On-Demand] Webinar
unPredictions 2021: Embracing earned data strategy, permission-marketing & omnichannel loyalty

Originally aired: January 28 | 2:00pm EST
Presented by: Emarsys

Accelerated digital transformation has brought ecommerce and omnichannel experience into hyper-focus. It's imperative to double down on driving 2nd, 3rd and repeat purchases in order to drive improved customer lifetime value and business growth. Personalization is key in driving improved experience but all must be done to create the right value exchange and earn the right to use your customers' data.

[On-Demand] 360 Ecommerce Chat
Ecommerce Adapts in the Face Of Growth: Lessons Learned From 2020—Predictions For 2021

Originally aired: January 27 | 2:00pm EST
Presented by: Adobe

Digital Commerce 360 will share lessons learned from both the consumer and retailer perspective based on research conducted throughout the holiday season. We will talk with our panelists about their findings, performance and perspective along with their predictions for early 2021. A look at projected growth, investments and evolving the customer experience will be highlighted in our discussion.

[On-Demand] 360 Ecommerce Chat
Marketplace Best Practices Book Launch

Originally aired: January 26 | 2:00pm EST
Presented by: McFadyen Digital

Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.

[On-Demand] Webinar
The Future of Cookie Control, Consumers and Commerce

Originally aired: January 21 | 12:30pm EST
Presented by: Bloomreach and Exponea

As stricter data privacy laws are implemented across channels in 2021, the problem will shift from too much data to not enough usable data. A failure to strategize around this shift will certainly spell doom for businesses, and most likely result in low acquisition and high churn rates.